3 Reasons to Partner With a Local Ad Agency

Advantages of Using an Advertising Agency

In today’s quick-paced world, we have a tendency to miss important changes in marketing trends. As a result, it can be very easy for business owners and marketing teams to spend hard-earned money on trends that are outdated. The digital space can also be very confusing space to understand, since marketing trends have changed greatly even in the last decade. With how quickly media consumption has changed, business owners must stay on top of the trends to avoid their competition winning their market share.

Here are 3 reasons to partner with a local marketing firm

(Usually) Unbiased Representation

Agencies who do great work provide unbiased representation to their clients. Often, these agencies are veterans in their field and have the experience to consult with you on marketing trends. Since these trends can change on a dime, it’s important to select an agency with staff that are constantly learning. Along with expertise, quality agencies are typically independent of media companies and other external factors. This lessens the possibility of bias toward selling you a product that isn’t a fit for your company. Ad agencies become your advocate and steward of your marketing dollars and can assist in developing a consistent marketing plan based on your needs. Exceptions to this exist, which is why it’s important to do a review of your agency before doing business with them.

Staff Turnover

In our experience, well-run agencies have lower turnover than the average media company. With media company layoffs and turnover at levels of the Great Recession, a common phrase heard is “I have a new sales rep every month.” Agencies aren’t immune to turnover, but they often have less internal pressures than media companies (say, to the stockholders of a public company). As a result, well-run agencies can be free to be creative and drive value for their clients at competitive costs. In turn, if employees are happy, they are far more productive. Great agencies believe in this mantra.

Creativity

The best agencies have an eye for design of all types - written, pictures, video, social media content, etc. Given that it takes at least 7 times for a consumer to see your digital ad before purchasing, and some suggest it’s closer to 8-12 times, beautiful design makes your messaging stand out. Some agencies specialize in one area, and some in all; veterans of the industry know a good ad and a great ad, and what it takes to get to the next level. If you need a good chuckle, take a look at these ads. Even big brands can create messaging that falters. While it’s possible that some of these ads were created by agencies, it’s important to have a pro review your ads, even on social media. If you don’t work with an agency, work with a freelance graphic designer. They do great work and are generally far more affordable than hiring an employee.

Want to learn more? Drop us a line and we can point you to additional resources that we would recommend. Or, better yet, set up a free consultation with us to review your current marketing strategy and help you find ways to make it as effective as possible.